The images in this poster are the products of chance combinations drawn from a small repertoire of semiotic objects—letterforms, diacritics, numerals, photographs and coloured shapes. Their content—if such a word is meaningful in this context—is of less significance than the result of their combination. Indeed, one could argue that the semantic potential of the individual images—as well as their experience as a set—is precisely due to the effects of montage, by which we mean the production of meaning through the clash of—or friction between—spatially bounded sets of discrete graphic units.
At a time when automation, machine learning and so called artificial intelligence are colonising ever more territories on the continent formerly known as graphic design —particularly those associated with craft and cognitive processes such as layout—exploring the meaning of machine-human design ‘collaborations’ has never been more urgent. Yet, arguably, critical engagement with the ethical and creative dimensions of this project is not high on the agenda and within this context we find within design discourse two emerging—and ultimately unsatisfactory—positions: either a generalised lauding of or profound fatalism about the role of AI in design.