Chance Would Be A Fine Thing — A Poster (PDF)
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The images in this poster are the products of chance combinations drawn from a small repertoire of semiotic objects—letterforms, diacritics, numerals, photographs and coloured shapes. Their content—if such a word is meaningful in this context—is of less significance than the result of their combination. Indeed, one could argue that the semantic potential of the individual images—as well as their experience as a set—is precisely due to the effects of montage, by which we mean the production of meaning through the clash of—or friction between—spatially bounded sets of discrete graphic units.

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Chance Would Be A Fine Thing

At a time when automation, machine learning and so called artificial intelligence are colonising ever more territories on the continent formerly known as graphic design —particularly those associated with craft and cognitive processes such as layout—exploring the meaning of machine-human design ‘collaborations’ has never been more urgent. Yet, arguably, critical engagement with the ethical and creative dimensions of this project is not high on the agenda and within this context we find within design discourse two emerging—and ultimately unsatisfactory—positions: either a generalised lauding of or profound fatalism about the role of AI in design.

Record details

Category
Design, Art, Culture
Release Date
8 March 2025
Catalog Number
COP001

Chance Would Be A Fine Thing — A Poster (PDF)

Created by

This is a limited edition of 100 PDFs of a poster depicting the products of chance combinations designed by bespoke software. To borrow from Karl Gerstner: these are creative decisions made largely by intellectual criteria and just the right amount of feeling. Here, to design means simply to pick out determining elements and combine them.

Collected by
$
Collected by
Limited run of 100